{"id":3170,"date":"2025-07-29T11:36:16","date_gmt":"2025-07-29T14:36:16","guid":{"rendered":"https:\/\/afcparg.online\/afcp\/?p=3170"},"modified":"2025-07-29T11:39:41","modified_gmt":"2025-07-29T14:39:41","slug":"trend-tracker-2025-parte-1","status":"publish","type":"post","link":"https:\/\/afcparg.org.ar\/afcp\/trend-tracker-2025-parte-1\/","title":{"rendered":"Trend Tracker 2025. Parte 1"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Seg\u00fan un estudio encargado por <a href=\"https:\/\/al.twosides.info\/\" data-type=\"link\" data-id=\"https:\/\/al.twosides.info\/\">Two Sides<\/a> y realizado por <a href=\"https:\/\/www.linkedin.com\/company\/toluna\/\">Toluna<\/a> (1), en Argentina la gente prefiere leer sobre papel y no presta tanta atenci\u00f3n a la publicidad impresa.<br><br>La preferencia por leer libros impresos es una caracter\u00edstica com\u00fan en nuestra sociedad, 77% de los encuestados prefiere leer libros impresos.<br><br>Adem\u00e1s, el 81% quiere tener el derecho a elegir c\u00f3mo recibir sus cuentas, ya sea impresas o digitales.<br><br>Por eso, el futuro es del papel.<br><br>(1) Trend Tracker 2025, de Two Sides, es una encuesta global que investiga las percepciones de los consumidores en relaci\u00f3n con los productos a base de papel. Encuesta realizada en l\u00ednea en enero de 2025. La edici\u00f3n 2025 incluye opiniones representativas de 12.400 consumidores de Europa (Alemania, Austria, B\u00e9lgica, Dinamarca, Finlandia, Francia, Italia, Noruega, Reino Unido y Suecia), adem\u00e1s de Australia, Canad\u00e1, Nueva Zelanda, Sud\u00e1frica, Estados Unidos y, en Am\u00e9rica Latina, Brasil y Argentina.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/afcparg.org.ar\/afcp\/wp-content\/uploads\/2025\/07\/15-julho.png\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/afcparg.org.ar\/afcp\/wp-content\/uploads\/2025\/07\/15-julho-819x1024.png\" alt=\"\" class=\"wp-image-3172\" srcset=\"https:\/\/afcparg.org.ar\/afcp\/wp-content\/uploads\/2025\/07\/15-julho-819x1024.png 819w, https:\/\/afcparg.org.ar\/afcp\/wp-content\/uploads\/2025\/07\/15-julho-240x300.png 240w, https:\/\/afcparg.org.ar\/afcp\/wp-content\/uploads\/2025\/07\/15-julho-768x960.png 768w, https:\/\/afcparg.org.ar\/afcp\/wp-content\/uploads\/2025\/07\/15-julho-48x60.png 48w, https:\/\/afcparg.org.ar\/afcp\/wp-content\/uploads\/2025\/07\/15-julho-480x600.png 480w, https:\/\/afcparg.org.ar\/afcp\/wp-content\/uploads\/2025\/07\/15-julho.png 1080w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/afcparg.org.ar\/afcp\/wp-content\/uploads\/2025\/07\/22-julho.png\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/afcparg.org.ar\/afcp\/wp-content\/uploads\/2025\/07\/22-julho-819x1024.png\" alt=\"\" class=\"wp-image-3173\" srcset=\"https:\/\/afcparg.org.ar\/afcp\/wp-content\/uploads\/2025\/07\/22-julho-819x1024.png 819w, https:\/\/afcparg.org.ar\/afcp\/wp-content\/uploads\/2025\/07\/22-julho-240x300.png 240w, https:\/\/afcparg.org.ar\/afcp\/wp-content\/uploads\/2025\/07\/22-julho-768x960.png 768w, https:\/\/afcparg.org.ar\/afcp\/wp-content\/uploads\/2025\/07\/22-julho-48x60.png 48w, https:\/\/afcparg.org.ar\/afcp\/wp-content\/uploads\/2025\/07\/22-julho-480x600.png 480w, https:\/\/afcparg.org.ar\/afcp\/wp-content\/uploads\/2025\/07\/22-julho.png 1080w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Seg\u00fan un estudio encargado por Two Sides y realizado por Toluna (1), en Argentina la gente prefiere leer sobre papel y no presta tanta atenci\u00f3n &hellip; <\/p>\n","protected":false},"author":2,"featured_media":3171,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-3170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","latest_post"],"_links":{"self":[{"href":"https:\/\/afcparg.org.ar\/afcp\/wp-json\/wp\/v2\/posts\/3170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/afcparg.org.ar\/afcp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/afcparg.org.ar\/afcp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/afcparg.org.ar\/afcp\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/afcparg.org.ar\/afcp\/wp-json\/wp\/v2\/comments?post=3170"}],"version-history":[{"count":0,"href":"https:\/\/afcparg.org.ar\/afcp\/wp-json\/wp\/v2\/posts\/3170\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/afcparg.org.ar\/afcp\/wp-json\/wp\/v2\/media\/3171"}],"wp:attachment":[{"href":"https:\/\/afcparg.org.ar\/afcp\/wp-json\/wp\/v2\/media?parent=3170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/afcparg.org.ar\/afcp\/wp-json\/wp\/v2\/categories?post=3170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/afcparg.org.ar\/afcp\/wp-json\/wp\/v2\/tags?post=3170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}